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## Company Overview
**Name:** Riverside Digital Marketing
**Type:** B2B digital marketing agency
**One-liner:** We help local service businesses get more customers through Google Ads and SEO without wasting budget on vanity metrics.

## Core Value Proposition
Riverside bridges the gap between expensive enterprise agencies and DIY ad tools. We specialize in home services (plumbers, HVAC, roofers) and deliver measurable leads — not impressions.

## Business Model
- Retainer-based: $1,500–$3,500/month per client
- Setup fee: $500 one-time
- Average client lifetime: 14 months

## Ideal Customer Profile
**Who:** Owner-operators of local home service businesses (plumbing, HVAC, roofing, landscaping)
**Revenue range:** $500K–$5M annually
**Team size:** 5–30 employees
**Key trigger:** They've tried running Google Ads themselves, spent $2K+, and got mostly junk leads.

## Pain Points
1. Wasting ad budget on clicks that never convert to booked jobs
2. Can't tell which marketing channels actually drive revenue
3. Previous agencies gave pretty reports but no real pipeline growth

## Lead Acquisition Flow
1. Prospect finds us via Google search, referral, or LinkedIn content
2. Books a free 15-min audit call via Calendly
3. We run a live audit of their current Google Ads / SEO
4. Send proposal within 24 hours

## Delivery Workflow
- Week 1: Onboarding — access accounts, audit, keyword research
- Week 2: Campaign build + landing page optimization
- Week 3: Launch + daily monitoring
- Ongoing: Weekly optimization, monthly reporting call

## Tools
Google Ads, SEMrush, Calendly, Slack, Google Sheets, CallRail